Brand

BRAND GUIDELINES


We’ve created some guidelines to help you use our brand and assets, including our logo, content, and trademarks, without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact cody.sullivan@nextechsol.com and include a visual mockup of the intended use.

APPROVED LOGOS


PRIMARY COLORS

NTS has two official colors: Dark Red and Dark Blue. These colors have become a recognizable identifier for the company. Use Dark Red and Dark Blue as the dominant color palette for all internal and external visual presentations.


SECONDARY COLORS

The Secondary colors are complementary to our official colors, but are not recognizable identifiers for our company. Secondary colors should be used sparingly and for specific products or services identified to use specific secondary colors.


TEXT COLORS

Do not use secondary colors for text. Only use white (#FFFFFF) or black (#000000) text over secondary color backgrounds. Secondary colors may be used with our core colors, but this should be limited.


FONTS

NTS headlines are set in Montserrat. When using Montserrat to create headings on embedded or printed collateral for NTS, always typeset bold (700 weight). When using Montserrat to typeset headings on the web, set the letter spacing to "wide" for all headlines.


Typeset all text and paragraph text in a simple sans serif font, such as Jost or Arial. Do not set in all caps or all lowercase unless it is for a specific purpose to call attention to a statement. When using these sans serif fonts to typeset text on the web, set the letter spacing to "normal" for paragraphs.

Red Primary

HEX: #810002 | RGB: 129 0 2 | CMYK: 14 88 94 39

Red Secondary

HEX: #EE1C29 | RGB: 23 28 41 | CMYK: 0 94 81 0

Red Alternative

HEX: #D2232A | RGB: 210 35 42 | CMYK: 10 96 85 2

Blue Primary

HEX: #181946 | RGB: 27 25 71 | CMYK: 92 81 17 43

Blue Secondary

HEX: #25408F | RGB: 37 64 143 | CMYK: 97 81 6 0

Black Primary

HEX: #000000 | RGB: 0 0 0 | CMYK: 0 0 0 100

Gray Primary

HEX: #39393B | RGB: 57 58 60 | CMYK: 80 73 66 32

White Primary

HEX: #FFFFFF | RGB: 255 255 255 | CMYK: 0 0 0 0

Share by: